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ElectraSync Inc., a large consumer electronics company, has divided each product in its portfolio into a separate strategic business unit (SBU) . The desktop SBU has been experiencing drastic decline in its cash flow, and its market share has also reduced to an insignificant 10 percent. This has been attributed to the low growth in the desktop market after the arrival of tablet computers and laptops. In the context of the Boston Consulting Group (BCG) growth-share matrix, the desktop SBU will be categorized under
Water Buoyancy
The upward force exerted by a fluid that opposes the weight of an immersed object.
Phytoplankton
Microscopic plant-like organisms that live in aquatic environments, forming the foundation of most oceanic and freshwater food chains.
Coastal Zone
The interface where the land meets the ocean, encompassing both the coastal land areas and the adjacent marine environments.
Continental Shelf
A gently sloping, submerged surface extending from the shoreline towards the deep ocean.
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