At the Time When Kevin Decided to Purchase a Tablet

question 48

Multiple Choice

At the time when Kevin decided to purchase a tablet computer, the product had just become accessible to the mass market.He purchased the tablet only after he was completely convinced that the benefits it would offer him would far exceed its price.Also, he waited for his friends to try the product and popular gadget television shows to endorse it.Which of the following customer segments does Kevin best represent?

• A) Laggards
• B) Technology enthusiasts
• C) Early adopters
• D) Early majority

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Definitions:

Import Quota

An import quota is a government-imposed limit on the quantity or monetary value of a particular good that can be imported into a country within a specified time frame.

World Price

The global market price of a good or service, determined by worldwide supply and demand.

Market Equilibrium

A condition or point where market supply and demand balance each other, and as a result, prices become stable.

Trade Restrictions

Trade restrictions are governmental policies or regulations that limit international trade, including tariffs, quotas, and non-tariff barriers, with the aim of protecting domestic industries.