It Is Important for a Firm to Win Over the Early

question 44

Multiple Choice

It is important for a firm to win over the early majority section of the market to ensure the commercial success of an innovation because they

• A) are driven by technology concerns rather than the practicality of a new product.
• B) influence the purchase decisions of early adopters.
• C) enter into the market in large numbers, creating a herding effect.
• D) have the highest purchasing power when compared to the other customer segments.

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Definitions:

Sociopathology

deals with the study and treatment of sociopathy, a personality disorder characterized by persistent antisocial behavior, impaired empathy and remorse, and bold, disinhibited, and egotistical traits.

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Males who experience a compulsion or chronic need for a substance or activity, despite harmful consequences.

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The study of addiction, including its causes, effects, and treatment, through scientific investigation and analysis.