Sara Can Be Categorized Under the Late Majority Customer Segment

question 49

Multiple Choice

Sara can be categorized under the late majority customer segment.Which of the following behaviors is she most likely to exhibit?

• A) She will be confident in her ability to master any new technology.
• B) She will prefer to buy from well-established brands rather than unknown new ventures.
• C) She will not rely on endorsements by the early majority or early adopters.
• D) She will buy beta versions of new products and technology.

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Definitions:

Business Situation

A scenario or context within the professional environment that involves strategic planning, decision-making, or problem-solving.

Messages

Written, verbal, or electronic communications sent from one person to another.

Lacks You-attitude

Refers to communication that does not focus on addressing the reader's needs or perspectives, often perceived as impersonal or self-centered.

Appendices

Supplementary material added at the end of a document, containing additional information, data, or references.