Which of the Following Key Assumptions Are Innovations Like Procter

question 55

Multiple Choice

Which of the following key assumptions are innovations like Procter & Gamble's "Connect + Develop" based on?

• A) Combining the best of internal and external R&D will more likely lead to a competitive advantage.
• B) Almost 40 percent of sales comes from 80 percent of product selection found in the short head.
• C) The low end of a market is highly vulnerable to competitive attacks.
• D) Since the best people, the smartest people in the industry work for P&G, the best discoveries must be invented at P&G.

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Definitions:

Best-price Requirements

Regulatory or policy stipulations that ensure consumers or buyers are getting the most favorable price available for goods or services, often seen in government procurement.

U.S. Antitrust Law

Legislation aimed at promoting competition and preventing unfair monopolies or practices that could harm consumers or market fairness.

Competitors

Other businesses or individuals that offer similar products or services, operating within the same market or industry.

Marketing Message

The core idea or theme communicated by a business to its target audience, intended to inform, persuade, or remind consumers about its products or services.