Does Procter & Gamble's "Connect + Develop" Use an Open

question 30

Essay

Does Procter & Gamble's "Connect + Develop" use an open innovation or closed innovation model? Provide reasons to support your answer.

---

Definitions:

Clarification

The process of making a statement or situation less confused and more clearly comprehensible.

Conditioned Response

A response that is learned when a neutral stimulus is regularly presented together with a stimulus that naturally triggers a reaction, transforming the neutral stimulus into a conditioned one.

Conditioned Stimulus

A formerly neutral signal that, through linkage with an unconditioned stimulus, eventually elicits a conditioned reaction.

Classical Conditioning

A learning process where a neutral stimulus becomes associated with a meaningful stimulus, eliciting a conditioned response.