BodyBlush Inc

question 100

Multiple Choice

BodyBlush Inc.is a brand reputed for its wide variants of body wash that introduced its range of shampoos and skin moisturizers a few years ago.Since most of its products could be produced using the same resources and technology, the company's cost structure lowered, while its product portfolio widened.In this scenario, which of the following value and cost drivers is BodyBlush applying?

• A) Mass customization
• B) Economies of scope
• C) Learning-curve effect
• D) Network effect

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Definitions:

Narrow Spans of Control

A management structure where each manager oversees a small number of subordinates, leading to closer supervision and communication.

Specialised Tasks

Activities that require specific skills or knowledge, often focusing on a particular aspect of a job or process within an organization.

Functional Structures

Functional structures group together people with similar skills who perform similar tasks.

Technical Expertise

Specialized knowledge or skills in a specific area of technology, often crucial for solving complex problems or creating innovative solutions.