When Using the Balanced Scorecard Approach to Assess a Firm's

question 57

Multiple Choice

When using the balanced scorecard approach to assess a firm's performance, which of the following is NOT a key question that managers need to answer?

• A) How do customers view us?
• B) How do we reduce the economic value created?
• C) What core competencies do we need?
• D) How do shareholders view us?

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Definitions:

Stanley Milgram

An American social psychologist best known for his controversial experiment on obedience conducted in the 1960s, highlighting how people are willing to follow orders given by authority figures.

Obedience

The act of following orders or instructions from authority figures.

Conformity

The action of adjusting one's behavior or thinking to match those of others or to adhere to societal standards.

Deindividuation

A psychological state occurring in group situations that results in a loss of self-awareness and a decrease in the sense of personal responsibility, often leading to atypical behavior.