Otion IncIs a Relatively New Firm in the Consumer Electronics Industry

question 56

Multiple Choice

Otion Inc.is a relatively new firm in the consumer electronics industry.The company's primary objective is to become the market leader in less than 5 years, for which it has to gain and sustain a competitive advantage.In the context of the VRIO framework, which of the following resources should Otion Inc.primarily focus on to achieve its objective?

• A) Quality standards, which are common and mandatory throughout the industry
• B) Inexpensive unskilled labor that is easily accessible by all companies
• C) Component parts that are sourced from competitors' suppliers
• D) Production systems that reduce costs by 30 percent below the current industry standards

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