How Did McDonald's Leverage Internal Strengths in Brand Name and Consistency

question 3

Multiple Choice

How did McDonald's leverage internal strengths in brand name and consistency to minimize the external threat of easy-to-prepare grocery items?

• A) By developing an offensive strategic option to launch new restaurants in China and Mexico
• B) By launching a chain of premium restaurants that offered customers a healthy food menu
• C) By launching a McDonald's line of frozen foods in grocery stores
• D) By developing a defensive strategic option and shutting down all its drive-thru outlets

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Definitions:

Marginal Revenue

The additional income that is generated by increasing sales of a product or service by one unit.

Prices

The amount of money required to purchase a good or service, set by supply and demand dynamics in a market.

Marginal Revenue

is the additional income received from selling one more unit of a product or service.

Surround Sound Systems

Audio systems designed to create a more immersive listening experience by using multiple speakers placed around a room to simulate a 3D sound environment.