Intangible Assets Add Great Value to a Firm Primarily Because

question 20

Multiple Choice

Intangible assets add great value to a firm primarily because the firm's

• A) reputation and brand equity are accumulated quickly and can be leveraged easily.
• B) knowledge and culture take time to develop and are generally difficult to imitate.
• C) tangible assets require a higher degree of capital than its intangible assets.
• D) capabilities are by nature typically tangible.

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Definitions:

Santa Sabina

An early Christian church in Rome known for its architectural significance and well-preserved classical form.

Aula Palatina

An ancient Roman basilica in Trier, Germany, known for its large size and significant historical and architectural value.

Mausoleum

A monumental tomb. The name derives from the mid-fourth-century BCE tomb of Mausolos at Halikarnassos, one of the Seven Wonders of the ancient world.

Depictions

Visual representations or portrayals of subjects, scenes, or ideas in art.