Connect Plus Cellular Is a Leading Mobile Network Operator

question 76

Multiple Choice

Connect Plus Cellular is a leading mobile network operator.Since most of the resources used by Connect Plus Cellular is easily available, the company's brand name is the only resource that distinguishes it from the other operators.No other competitor in the industry has a strong brand name like that of Connect Plus Cellular.This unique asset that has helped the company gain a competitive advantage will be considered as a(n) _____ resource in the VRIO framework.

• A) tangible
• B) mobile
• C) imperishable
• D) rare

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