How Did McDonald's Leverage Internal Strengths in Brand Name and Consistency

question 3

Multiple Choice

How did McDonald's leverage internal strengths in brand name and consistency to minimize the external threat of easy-to-prepare grocery items?

• A) By developing an offensive strategic option to launch new restaurants in China and Mexico
• B) By launching a chain of premium restaurants that offered customers a healthy food menu
• C) By launching a McDonald's line of frozen foods in grocery stores
• D) By developing a defensive strategic option and shutting down all its drive-thru outlets

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Definitions:

Bureaucracy

A rational and efficient form of organization founded on logic, order, and legitimate authority.

Formal Authority

The power or right, usually derived from a position or office, to make decisions, give orders, and enforce obedience.

Network Structure

An organization structure that uses information technologies to link with networks of outside suppliers and service contractors.

Flexibility

The quality of being adaptable to change or capable of modifying one's approach as per the situation's demands.