While Implementing Strategic Group Mapping for the U

question 11

Multiple Choice

While implementing strategic group mapping for the U.S.domestic airline industry, two strategic groups become apparent: low-cost, point-to-point airlines (Virgin Atlantic, Alaska Airlines, JetBlue, and Southwest Airlines) versus differentiated airlines using a hub-and-spoke system (American, Delta, and United) .Which of the following statements is true about these two strategic groups?

• A) Competitive rivalry between Virgin Atlantic and JetBlue is likely to be higher than that between American and Southwest airlines.
• B) American, United, and Delta airlines will be affected differently by Porter's five competitive forces.
• C) Alaska Airlines and Delta airlines will be affected by the external environment in very similar ways.
• D) Competitive rivalry between Virgin Atlantic and Delta airlines is likely to be higher than that between American, Delta, and United.

---

Definitions:

Cognitive Development

The process by which individuals perceive, think, and gain understanding of their world through the interaction of genetic and learned factors.

Information Processing Approaches

Models that seek to identify the ways individuals take in, use, and store information.

Piaget's Approach

A theory of cognitive development that describes how children construct a mental model of the world through stages of learning and understanding.

Short-term Memory

The capacity for holding a small amount of information in an active, readily available state for a short period of time.