While Implementing Strategic Group Mapping for the U

question 11

Multiple Choice

While implementing strategic group mapping for the U.S.domestic airline industry, two strategic groups become apparent: low-cost, point-to-point airlines (Virgin Atlantic, Alaska Airlines, JetBlue, and Southwest Airlines) versus differentiated airlines using a hub-and-spoke system (American, Delta, and United) .Which of the following statements is true about these two strategic groups?

• A) Competitive rivalry between Virgin Atlantic and JetBlue is likely to be higher than that between American and Southwest airlines.
• B) American, United, and Delta airlines will be affected differently by Porter's five competitive forces.
• C) Alaska Airlines and Delta airlines will be affected by the external environment in very similar ways.
• D) Competitive rivalry between Virgin Atlantic and Delta airlines is likely to be higher than that between American, Delta, and United.

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Definitions:

Response Generalization

The phenomenon where the effects of reinforcement for a specific behavior increase the likelihood of other similar behaviors occurring.

Response Maintenance

A type of generalization that occurs when a behavior is performed following the withdrawal of an intervention. It is measured in terms of the strength or durability of learned behaviors once the initial contingencies are removed.

Generalization

The process in which behaviors learned in one context transfer to other contexts that are perceived as similar, extending the reach of learned responses beyond the original settings.

Social Validation

The process of seeking or obtaining approval or affirmation from others in one's social environment.