A Company's Strategic Business Unit

question 38

Multiple Choice

A company's strategic business unit

• A) does not need to adopt the overall corporate strategy.
• B) is responsible for its own profit and loss.
• C) is a division solely created to design strategies during turbulent times.
• D) decides which industries and markets to compete in for an entire conglomerate.

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Definitions:

Strategic Marketing Process

A systematic approach to planning, executing, and evaluating marketing strategies to achieve business goals.

Planning Phase

The initial stage in a project or strategy development where objectives are set, and resources are allocated.

SWOT Analysis

A strategic planning technique used to identify a company's Strengths, Weaknesses, Opportunities, and Threats.

Marketing Program

A comprehensive plan that outlines marketing strategies, tactics, and actions to achieve business objectives.