T & R Autos Inc

question 37

Multiple Choice

T & R Autos Inc.is a large conglomerate that operates in 12 different countries.The corporate executives at the headquarters have decided that the company's objective for the next two years will be to increase its customer equity.Based on this guideline received from the top management team, the product leader of the home appliances division has decided to adopt a cost leadership strategy in all his 12 units.Thus, the decision made by the product leader best illustrates a _____.

• A) corporate strategy
• B) functional strategy
• C) grand strategy
• D) business strategy

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