What Are the Issues to Be Addressed by Managers During

question 7

Essay

What are the issues to be addressed by managers during the strategy implementation stage of the AFI strategy framework?

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Definitions:

Multiple Media

Refers to the use or involvement of various forms of media, such as print, digital, and broadcast, to disseminate information or entertainment.

Modern Advertising

Involves contemporary strategies, techniques, and channels used to communicate promotional messages to consumers, heavily relying on digital technology and social media.

Brand

“The total constellation of meanings, feelings, perceptions, beliefs, and goodwill attributed to any market offering displaying a particular sign” (Muniz, 2007). A brand is a carefully constructed set of meanings that a company attaches to a particular product, including the company itself.

Perishable Household Items

Perishable household items refer to goods within the home that have a limited shelf life and require timely use or consumption, such as food, medicine, and certain chemicals.