If a Company Wants to Gain a Competitive Advantage in a Highly

question 94

Multiple Choice

If a company wants to gain a competitive advantage in a highly competitive industry, it should ideally

• A) execute an integrated cost-leadership and differentiation position.
• B) copy the strategies of other firms through competitive benchmarking.
• C) provide goods or services similar to its competitors at higher prices.
• D) stake out a unique position within the industry.

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