Google Bought Clever Sense, a Mobile App Company

question 27

Multiple Choice

Google bought Clever Sense, a mobile app company. This is an example of a(n) :

• A) parallel sourcing policy.
• B) strategic outsource.
• C) strategic alliance.
• D) merger.
• E) acquisition.

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Definitions:

Utility Schedule

A table or graph that shows the satisfaction or utility a consumer derives from consuming different quantities of a good or service.

Total Utility

The overall satisfaction or enjoyment a person gets from consuming a certain quantity of goods or services.

Marginal Utility

The boost in contentment or usefulness someone achieves from consuming an additional item of a good or service.

Consumer Surplus

The variance between the price consumers intend to pay for a good or service and the price they actually incur.