In Which of the Following Circumstances Does a Global Standardization

question 45

Multiple Choice

In which of the following circumstances does a global standardization strategy make the most sense?

• A) Global market standardization is not possible, and there are no significant economies of scale to be realized from centralizing global manufacturing.
• B) Global market standardization is possible, but there are no significant economies of scale to be realized from centralizing global manufacturing.
• C) Global market standardization is not possible, but there are significant economies of scale to be realized from centralizing global manufacturing.
• D) Consumer tastes and preferences differ among national markets, and economies of scale are insubstantial.
• E) Global market standardization is possible, and there are significant economies of scale to be realized from centralizing global manufacturing.

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Definitions:

Manic States

Periods of abnormally elevated mood, energy levels, and activity, often associated with bipolar disorder.

Energy

The capacity to do work, manifested in physical (like mechanical, thermal) or chemical forms and convertible from one form to another.

Optimism

A general tendency to expect good outcomes.

Schizophrenia

A serious mental disorder characterized by distortions in thinking, perception, emotions, language, sense of self, and behavior.