For a Hotel Company Whose Competitive Advantage Is Based on High

question 43

Multiple Choice

For a hotel company whose competitive advantage is based on high brand-name recognition,which of the following ways of serving an overseas market makes the most sense?

• A) Franchising
• B) Licensing
• C) Exporting
• D) Entering into a joint venture with a foreign company
• E) Setting up a wholly owned subsidiary

Understand the historical primary role of business in an economic context.

Comprehend virtue ethics and its contrast with consequence-focused ethics.

Recognize the purpose and importance of a code of ethics within an organization.

Differentiate between operational and long-term strategic planning tools.

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Definitions:

Human Personality

The combination of characteristics or qualities that form an individual's distinctive character, influenced by genetic, environmental, and social factors.

Conscientiousness

A personality trait characterized by organization, dependability, discipline, and a strong sense of duty.

High Goals

Ambitious or challenging objectives set by individuals aiming to achieve significant success or fulfillment.

Work Goals

Objectives or aims related to one's career or job, often focused on achieving certain milestones or accomplishments.