For a Hotel Company Whose Competitive Advantage Is Based on High

question 43

Multiple Choice

For a hotel company whose competitive advantage is based on high brand-name recognition,which of the following ways of serving an overseas market makes the most sense?

• A) Franchising
• B) Licensing
• C) Exporting
• D) Entering into a joint venture with a foreign company
• E) Setting up a wholly owned subsidiary

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Definitions:

Prototypes

Original or primary forms of something from which copies are made; in cognitive psychology, it refers to a mental image or best example of a particular category.

Likelihood

The probability or chance that a given event will occur.

Surveillance Strategy

A plan or approach designed to systematically monitor activities or behaviors, often for the purpose of gathering information, ensuring security, or enforcing policies.

Representativeness Heuristic

A cognitive shortcut where the likelihood of something is judged based on how similar it is to a typical case.