Some Researchers Claim That the Spread of New Products Is

question 44

Multiple Choice

Some researchers claim that the spread of new products is similar to a viral infection,suggesting that

• A) products that are too new can hurt you.
• B) new products change and mutate as rapidly as a virus does.
• C) only high-technology products can stop the diffusion.
• D) lead adopters become "infected" or enthused with the new product and subsequently infect others by telling them about it.
• E) medical professionals are the first to hear of most new technologies.

---

Definitions:

Adoption

The act or process of taking something on as one's own, such as ideas, methods, or practices.

Self-Efficacy

An individual's belief in their innate ability to achieve goals or accomplish tasks, which can influence how they approach challenges and persistence.

Suggested Action

A recommended course of action derived from analysis or insights.

Stages of Change

A concept from the Transtheoretical Model that describes the process by which individuals progress through a series of stages when changing behavior.