The First Group of Customers to Enter the Market for a New

question 31

Multiple Choice

The first group of customers to enter the market for a new product are called

• A) early adopters.
• B) first users.
• C) innovators.
• D) adventurers.
• E) initial customers.

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Definitions:

Straight-line Depreciation

A method of allocating an asset’s cost evenly across its useful life.

Break-even Point

The volume of sales at which total revenues equal total costs, resulting in zero profit or loss.

Variable Cost

Costs that change in proportion to the level of goods or services a business produces.

Fixed Costs

Fixed costs, including expenses like leasing fees, employee payments, and insurance, are unaffected by variations in manufacturing or sales volumes.