Customers Who Have a Practical Interest in Using a New

question 79

Multiple Choice

Customers who have a practical interest in using a new technology in the future and who are willing to experiment and envision new uses for the technology are called:

• A) early adopters.
• B) the early majority.
• C) innovators.
• D) laggards.
• E) the late majority.

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Definitions:

Budget

Company’s plan for how it will raise and spend money during a given period of time.

Asset Turnover Ratio

A financial metric that measures the efficiency of a company at using its assets to generate revenue or sales.

Return On Equity

A financial ratio that measures the amount of net income returned as a percentage of shareholders' equity, indicating the profitability of a company relative to owner's investments.

Profitability Ratio

A financial metric used to evaluate a company's ability to generate income relative to its revenue, operating costs, balance sheet assets, or shareholders' equity.