When a Company Services the Broad Market and Has a Low

question 60

Multiple Choice

When a company services the broad market and has a low degree of product differentiation,it is most likely

• A) pursuing a cost-leadership strategy.
• B) pursuing a differentiation strategy.
• C) pursuing a focus strategy.
• D) stuck in the middle.
• E) pursuing both cost leadership and differentiation.

---

Definitions:

Ethnocentrism

The belief in the superiority of one's own ethnic group or culture over others.

Cultures

The shared practices, beliefs, values, customs, and social behaviors of a particular nation, society, or group that shape their way of life and worldview.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a feeling of contempt for other cultures.

Multicultural Competence

The capability to understand, communicate with, and effectively interact with people across cultures.