Cost Leadership Is Most Appropriate When

question 49

Multiple Choice

Cost leadership is most appropriate when

• A) the power of buyers is low and barriers to entry are high.
• B) economies of scale are relatively unimportant in manufacturing products.
• C) customers have very different needs and uses for the industry's products.
• D) product innovation is the key competitive factor.
• E) industry rivalry is high and customers are very sensitive to prices.