In Porter's Framework,the Stronger the Five Forces,the More Limited the Ability

question 63

True/False

In Porter's framework,the stronger the five forces,the more limited the ability of established companies to raise prices and earn greater profits.

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Definitions:

Marketing Environment

The outside factors and forces that affect a company’s ability to meet its marketing goals. Those forces include political, economic, demographic, sociocultural, technological, and legal factors.

Adoption Process

The sequence of steps a consumer goes through, from first becoming aware of a new product or service to finally making the purchase and using it.

Awareness

The degree of consumer recognition of a product, brand, or company, often influenced by marketing and advertising efforts.

Consumer Adoption Process

The sequence of stages a consumer goes through in embracing a new product or service, from awareness to loyalty.