A Market Segment Is a Group of

question 69

Multiple Choice

A market segment is a group of

• A) customers within a market that can be different from each other on the basis of their distinct attributes and specific demands.
• B) companies that produce similar goods or services.
• C) customers within a market that purchase goods or services in similar quantities.
• D) customers within a market that have similar levels of profitability.
• E) none of these.

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Definitions:

Employer Payroll Taxes

Taxes that employers are required to pay on behalf of their employees, including social security and Medicare taxes.

Social Security Tax

A mandatory payroll tax collected to fund the Social Security program, providing retirement, disability, and survivors' benefits.

Medicare Tax

A federal tax that funds the Medicare program, which is withheld from an employee's paycheck and also matched by the employer.

FICA Tax

A federal tax in the United States that funds Social Security and Medicare, contributed by both employees and employers.