In Growth Industries

question 12

Multiple Choice

In growth industries,

• A) replacement demand is increasing rapidly.
• B) technological expertise is the most important entry barrier.
• C) rivalry is high.
• D) distribution channels are poorly developed.
• E) buyers are familiar with the industry's product.

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Definitions:

Mass Media

Various forms of media, such as television, radio, newspapers, and the internet, used to communicate to large audiences.

Emotional Appeal

A marketing strategy that attempts to elicit powerful emotions from the target audience to make a connection and influence their purchasing decision.

Advertisers

Companies or individuals that promote products, services, or ideas through various media channels to encourage consumer engagement or sales.

Auditory Techniques

Methods or strategies that involve sound or listening, often used in communication, learning, and marketing contexts.