Miller Brewing Was Related to Philip Morris's Tobacco Business Because

question 39

Multiple Choice

Miller Brewing was related to Philip Morris's tobacco business because it was possible to create important maketing commonalities: both beer and tobacco are mass market consumer goods in which brand positioning,advertising,and product development skills are crucial to create successful new products.This is an example of which of the following?

• A) Transferring competencies
• B) Leveraging competencies
• C) General organizational competencies
• D) Economies of scope
• E) Organizational design skills

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Definitions:

Financial Assistance

Monetary support provided to individuals or organizations, often aimed at alleviating poverty or facilitating access to services.

User Cost

The expense of utilizing a good or service, including opportunity costs and depreciation.

Slippery Slope

A logical fallacy that argues a relatively small first step leads to a chain of related events culminating in some significant effect, often used as a form of argument to caution against a course of action.

Extracting

The act of removing or obtaining a resource from a source, often used in the context of mining, harvesting, or obtaining information from data.