For a Multinational Enterprise (MNE),applying the Globalization Hypothesis Would Mean

question 96

Multiple Choice

For a multinational enterprise (MNE) ,applying the globalization hypothesis would mean

• A) being highly responsive to the heterogeneous needs and preferences of consumers globally, without focusing on cost reduction.
• B) customizing each product sold by an enterprise to differentiate it from its competitors.
• C) manufacturing products on international platforms and slightly modifying them to meet local tastes and standards.
• D) pursuing a focused differentiation strategy instead of a cost-leadership strategy to gain a competitive advantage.

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Definitions:

Market Development

The strategy of entering new markets or segments to expand the customer base for existing products or services.

Diversification

A strategy of expanding into new markets, products, or services to reduce risk and increase opportunities for growth.

Market Penetration

A quantification of the volume of sales or adoption rate of a product or service as compared to the entire theoretical customer base for that item.

Market Penetration

A strategy aimed at increasing a company's market share for an existing product, or promoting a new product, within an existing market.