McDonald's Uses Mutton Instead of Beef in India and Offers

question 88

Multiple Choice

McDonald's uses mutton instead of beef in India and offers teriyaki burgers in Japan.Which of the following strategies is the fast-food chain pursuing?

• A) multidomestic strategy
• B) focused differentiation strategy
• C) global-standardization strategy
• D) international strategy

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Definitions:

AASB 15

An Australian Accounting Standards Board standard on revenue from contracts with customers, specifying how and when to recognize revenue and the related costs.

IFRS 15

The International Financial Reporting Standard that specifies how and when to recognize revenue from contracts with customers, setting requirements for the disclosure of revenue information.

Contracts

Legally binding agreements between two or more parties that outline terms, conditions, and obligations of each party.