Which of the Following Is a Benefit of a Multinational

question 58

Multiple Choice

Which of the following is a benefit of a multinational enterprise (MNE) pursuing a global-standardization strategy?

• A) The firm customizes products and services to better suit local requirements.
• B) The firm reaps significant economies of scale and location economies.
• C) The firm follows a differentiation strategy at the business level.
• D) The firm has all its key business functions located in the home country.

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Definitions:

Shop Online

The act of purchasing products or services over the Internet from websites or online marketplaces.

Eight-Second Rule

A view that customers will abandon their efforts to enter and navigate a website if download time exceeds eight seconds.

Internet Auction

An online platform where goods or services are sold to the highest bidder through a competitive bidding process.

Marketer-To-Consumer

A business model focused on direct communication and transaction between marketers and consumers, bypassing intermediaries.