Because Keeping Cost Low Is Critical to IKEA's Value Innovation

question 68

Multiple Choice

Because keeping cost low is critical to IKEA's value innovation, it switched from a(n)

• A) transnational strategy to a multidomestic strategy.
• B) transnational strategy to a global-standardization strategy.
• C) international strategy to a multidomestic strategy.
• D) international strategy to a global-standardization strategy.

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Definitions:

Undertake

To commit oneself to and begin (an enterprise or responsibility); to take on.

Ashoka Fellows

Ashoka Fellows are social entrepreneurs selected by Ashoka, an international organization, for their innovative solutions to social problems and their potential to cause large-scale impact.

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Chosen from a larger group through a process of elimination or qualification.

Demographic Characteristics

Statistical aspects of populations, such as age, race, gender, income level, and education, used for analysis and policy-making.