For a Multinational Enterprise (MNE),applying the Globalization Hypothesis Would Mean

question 96

Multiple Choice

For a multinational enterprise (MNE) ,applying the globalization hypothesis would mean

• A) being highly responsive to the heterogeneous needs and preferences of consumers globally, without focusing on cost reduction.
• B) customizing each product sold by an enterprise to differentiate it from its competitors.
• C) manufacturing products on international platforms and slightly modifying them to meet local tastes and standards.
• D) pursuing a focused differentiation strategy instead of a cost-leadership strategy to gain a competitive advantage.

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Definitions:

Lesbians

Women who are emotionally, romantically, and/or physically attracted to other women.

AIDS

Acquired Immunodeficiency Syndrome, a life-threatening condition caused by the human immunodeficiency virus (HIV), which severely damages the immune system.

Illusory Correlation

A cognitive anitr that describes when people falsely believe that two variables, such as events or actions, are related despite a lack of evidence.

Confirmation Bias

The tendency to search for, interpret, or remember information in a way that confirms one's preconceptions.