Although Long-Standing Enemies,Apple and IBM Formed an Alliance Partnership

question 69

Multiple Choice

Although long-standing enemies,Apple and IBM formed an alliance partnership.How did this partnership benefit both Apple and IBM?

• A) Apple's core competency with consumer services and IBM's core competency with business services complemented each other.
• B) Apple's core competency with business services and IBM's core competency with consumer services complemented each other.
• C) Apple's core competency with marketing and IBM's core competency with manufacturing complemented each other.
• D) Apple's core competency with manufacturing and IBM's core competency with marketing complemented each other.

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