Susan Is a Strategist for the Firm,DigiVision Inc

question 102

Multiple Choice

Susan is a strategist for the firm,DigiVision Inc.,which produces high-quality HD movie cameras.This company needs a specific material for a new camera they are developing,which is manufactured in large quantities by a competitor called Tech Resources Inc.However,this material is difficult to trade for.Because of this,which of the following is most likely the best strategy for Susan to suggest?

• A) DigiVision should acquire Tech Resources.
• B) DigiVision should form a short-term agreement with Tech Resources.
• C) DigiVision should form a long-term agreement with Tech Resources.
• D) DigiVision should enter into co-opetition with Tech Resources.

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Definitions:

Allocate

To allocate means distributing resources or duties for a specific purpose or to particular entities.

Gross Sales

The total sales revenue of a company without any deductions for returns, allowances, or discounts.

Indirect Advertising Costs

Expenses related to advertising that are not directly associated with a specific advertising medium or campaign, such as salaries of marketing staff or overhead costs.

Allocated

The process of apportioning resources, costs, or expenses to specific projects, departments, or cost centers.