At the Time When Kevin Decided to Purchase a Tablet

question 59

Multiple Choice

At the time when Kevin decided to purchase a tablet computer,the product had just become accessible to the mass market.He purchased the tablet only after he was completely convinced that the benefits it would offer him would far exceed its price.Also,he waited for his friends to try the product and popular gadget television shows to endorse it.Which of the following customer segments does Kevin best represent?

• A) laggards
• B) technology enthusiasts
• C) early adopters
• D) early majority

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Definitions:

Self-actualized

The accomplishment or attainment of an individual's abilities and potentials, viewed as an innate desire or requirement in all people.

Motives

Internal states that prompt goal-directed behavior, driving individuals to fulfill their needs and desires.

Truth

Conformity to fact or actuality; a statement proven to be or accepted as true.

Honesty

The quality of being truthful, trustworthy, and free from deceit or fraud.