While the Personal Computer Industry Is Flooded and Growing with Laptops

question 63

Multiple Choice

While the personal computer industry is flooded and growing with laptops and tablets,Ivan recently bought a desktop,his first personal computer.He realized that a computer at home would be helpful for his children for their school projects,and he could use it to maintain the simple accounts of his plumbing business.Which of the following customer segments does Ivan best represent?

• A) early adopters
• B) category captains
• C) laggards
• D) early majority

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Definitions:

Government Assistance

Programs or financial aid provided by the government to individuals, businesses, or other entities in need of support.

Deferred Gratification

The ability to resist the temptation for an immediate reward and wait for a later reward.

Paycheque

A paycheque is a check issued by an employer to pay an employee for services rendered, typically on a regular basis like weekly or monthly.

Savings Account

A deposit account held at a bank or other financial institution that provides modest interest rates.