NextDoor Is an Instant Messaging Application for Smartphones

question 81

Multiple Choice

NextDoor is an instant messaging application for smartphones.New smartphone users find it easier to connect with friends and relatives through this mobile app when compared to other similar instant messaging applications.Hence,it has the largest user base in the industry.Thus,NextDoor app's value has increased primarily due to its

• A) learning curve effects.
• B) economies of scale.
• C) economies of scope.
• D) network effects.

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Definitions:

Competing Messages

The existence of multiple messages vying for the attention of the same audience, often leading to noise or confusion in communication efforts.

Consumer Attention

The focus given by consumers to marketing messages and products, crucial for successful advertising.

Marketing Communication

A variety of techniques and methods used by companies to convey their brand message, promote products, and engage with customers.

Sender

The entity or individual that initiates a message or parcel to be delivered to a receiver.