When a Firm Pursues a Maintain Strategy, It

question 15

Multiple Choice

When a firm pursues a maintain strategy, it

• A) exits a declining industry to maintain the goodwill of its overall brand name.
• B) reduces investments in product support and allocates only a minimum of human and other resources.
• C) continues to support marketing efforts even if the demand for the product is declining.
• D) chooses to consolidate the industry by buying rival firms, those who plan to exit.

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Definitions:

International Relations

The study of relationships between countries, including the roles of states, intergovernmental organizations, non-governmental organizations, and multinational corporations.

Political Theory

The study of concepts and principles that people use to describe, explain, and evaluate political events and institutions.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, often driven by international trade and investment and aided by information technology.

Globalization

The process of interaction and integration among people, companies, and governments worldwide, driven by international trade and investment and aided by information technology.