Which of the Following Customer Segments as Described in the Chasm

question 17

Multiple Choice

Which of the following customer segments as described in the chasm framework make up the mass market?

• A) the early and late majority together
• B) the early adopters alone
• C) the technology enthusiasts and laggards together
• D) the technology enthusiasts alone

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Definitions:

Price Elasticity

The measure of how much the quantity demanded of a good or service changes in response to a change in its price.

Demand

Pertains to the amount of a good or service that buyers are prepared and capable of buying at different price levels over a specified time frame.

Price Discrimination

The strategy of selling the same product at different prices to different customers, based on willingness to pay, without corresponding cost differences.

Price Discrimination Strategy

A pricing strategy where a company sells the same product to different buyers at different prices, based on what the seller believes each customer is willing to pay.