At the Time When Kevin Decided to Purchase a Tablet

question 59

Multiple Choice

At the time when Kevin decided to purchase a tablet computer,the product had just become accessible to the mass market.He purchased the tablet only after he was completely convinced that the benefits it would offer him would far exceed its price.Also,he waited for his friends to try the product and popular gadget television shows to endorse it.Which of the following customer segments does Kevin best represent?

• A) laggards
• B) technology enthusiasts
• C) early adopters
• D) early majority

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Definitions:

Short-Term Memory

The component of the memory system that holds a small amount of information in a readily accessible state for a short period of time.

Retroactive Interference

Occurs when new information hinders the ability to remember older information.

Chunking

A memory technique that involves grouping information into manageable and meaningful units to enhance retention and recall.

Short-Term Memory

A component of memory where small amounts of information can be stored for a brief period of time.