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How is a cost-leader protected from threats from powerful buyers?
Holistic
Pertaining to an approach that considers all aspects of a situation, including physical, mental, and social factors, rather than focusing on individual parts.
Hindsight Bias
The tendency to believe, after an event has occurred, that one would have predicted or expected the outcome, often referred to as the "I-knew-it-all-along" effect.
Useful Product
An item or service that fulfills a need, serves a purpose, or provides value to its users.
Marketing Approach
Strategies and tactics used by companies to promote, sell, and distribute a product or service to consumers.
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