Bargain Styles Inc

question 15

Multiple Choice

Bargain Styles Inc. is an apparel company that caters to the highly price-conscious customers. Through its simple apparel designs, acceptable quality levels, and minimal customer service, the company has been able to sell its merchandise at the lowest prices in the industry. Which of the following generic business strategies is Bargain Styles applying?

• A) cost-leadership
• B) differentiation
• C) niche marketing
• D) product diversification

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Definitions:

Frequency

The number of occurrences of a repeating event per unit of time, often measured in cycles per second or Hertz.

Cochlea

A spiral-shaped, fluid-filled inner ear structure responsible for converting sound waves into nerve impulses that are interpreted by the brain as sound.

Eardrum

A thin membrane that separates the outer ear from the middle ear, vibrating in response to sound waves and initiating the process of hearing.

Cochlea

A spiral-shaped, fluid-filled organ in the inner ear responsible for converting sound vibrations into nerve signals for hearing.