Bargain Styles Inc

question 15

Multiple Choice

Bargain Styles Inc. is an apparel company that caters to the highly price-conscious customers. Through its simple apparel designs, acceptable quality levels, and minimal customer service, the company has been able to sell its merchandise at the lowest prices in the industry. Which of the following generic business strategies is Bargain Styles applying?

• A) cost-leadership
• B) differentiation
• C) niche marketing
• D) product diversification

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Definitions:

Incarcerated Parents

Individuals who are serving time in prison or jail, often facing challenges in maintaining relationships with their children.

Fear Authority

An apprehensive or anxious feeling towards individuals or institutions in positions of power or control.

Resilient

The ability to quickly recover from difficulties or adapt to challenging situations with strength.

Negative Consequences

Unfavorable or adverse outcomes that result from an action or decision.