To Initiate a Strategic Move That Allows a Firm to Open

question 14

Multiple Choice

To initiate a strategic move that allows a firm to open up new and uncontested market space through value innovation, managers must address four key questions when formulating a blue ocean business strategy. These questions focus on

• A) increasing cost and maintaining perceived customer benefits.
• B) lowering cost and maintaining perceived customer benefits.
• C) lowering cost and increasing perceived customer benefits.
• D) increasing cost and increasing perceived customer benefits.

---

Definitions:

Coalition Resources

Assets or support that groups combine to achieve a common goal.

Exerted Effort

The amount of physical or mental energy put into a task or activity.

Level Of Expertise

The degree of knowledge or skill in a particular area that an individual or entity possesses.

Internal Hierarchy

The organization of individuals within a group or institution based on levels of authority, responsibility, or rank.