Janet Is the CEO of Far Sight Inc

question 79

Multiple Choice

Janet is the CEO of Far Sight Inc.,which uses a triple-bottom-line approach.As a result,Janet will tend to

• A) view superior financial performance as the sole objective of her firm.
• B) expect her company to be socially responsible.
• C) use fossil fuels to run her company's production plants.
• D) ignore the ecological dimension for her company.

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Definitions:

Financial Liability

A financial obligation or amount owed by an individual or entity to another individual or entity.

Direct Communication

A method of conveying messages or information straightforwardly between parties without intermediaries.

Direct Marketing

A type of advertising strategy that sends promotional messages directly to potential customers without the use of intermediary media.

Personal Selling

The practice of directly interacting with potential buyers to present products or services, understand their needs, and influence their purchasing decisions.