In 2014,Apple Had a Return on Revenue of 29

question 63

Multiple Choice

In 2014,Apple had a return on revenue of 29.3 percent,and Microsoft had a return on revenue of 32 percent.Even so,Apple had a higher return on invested capital than Microsoft.Why did this happen?

• A) Apple had a higher cost structure than Microsoft.
• B) Apple was able to charge a much higher margin for its products and services than Microsoft.
• C) Apple spent more on research and development and marketing and sales than Microsoft.
• D) Apple had a much higher selling, general, and administrative expense that Microsoft.

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Definitions:

Low-Frequency Sounds

Sounds that have a low pitch, typically considered to be below 250 Hz, and can range from deeper tones to vibrations.

Brain Regions

Specific areas within the brain, each responsible for different functions, such as memory, emotion, sensory processing, and motor control.

Basilar Membrane

A critical structure within the cochlea of the inner ear, playing a key role in the process of hearing by separating two liquid-filled chambers and contributing to sound wave analysis.

High-Frequency Sounds

Sounds that have a high pitch, usually measured in hertz (Hz), and often are above the upper limit of human hearing.